Bjarke Calvin - the magic of storytelling

This weeks presenter is Bjarke Calvin. We tried his software planform Duckling.

3 types of realities,

objective reality - laws of nature and this type of stuff

subjective reality - I feel back pain but doctor finds nothing

intersubjective reality - stories we share, stuff like money - it is just paper put we have desided that it has value.

documentary reality

documentaries eliminate collective dementia

Journalistic view of story

From TED talk book:

- collection of events vs. story about something (create a story and tell about your project throught telling the story)

Known knowns

Known unknowns

Unknown unknowns - by Donald Rumsfeld

From Ted talk book

Start your story from where the audience is, not where you are. Build a bridge over the knowledge gap.

It does not serve only you

In today's media world things can be made personal. Earlier with newspapers this could not be done. In today's world it can be done.

How to structure your story or mapping a story.

Small story, big story, any story! You can not know how it impacts...